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Music Innovation Hub, Aworld, Legambiente and Elisa unite for the Planet


On the occasion of Earth Day, Music Innovation Hub, AWorld, Legambiente and the artist Elisa - testimonial of the campaign and Ally of the United Nations for sustainable development projects - officially announce their union in favour of the Earth with a great project for the safeguard of the Planet.

Starting from Heroes Festival and then during the tour, the Music For The Planet project will come to life, realised by Music Innovation Hub and AWorld in favour of Legambiente, for the planting of trees in different Italian areas, to build together a more sustainable future.

Through an organised fundraising campaign, we will contribute to the achievement of the objectives of the European project Life Terra, of which Legambiente is the Italian reference, which aims to plant 500 million trees in Europe (of which 9 million in Italy) and care for new trees for the following three years. The process of urban regeneration/implementation of urban green will take place according to the parameters of the European project, identifying at least one area for each Italian region.

In order to involve more and more people in this movement of activation for the Planet, AWorld, the App officially chosen by the United Nations to support the global campaign against climate change ActNow, has decided to support the initiative by creating the "Music For The Planet" team on the digital platform. Once the application is downloaded, users will be able to record their eco-friendly actions and make a donation to help plant new trees as part of the Life Terra project. In addition, AWorld will offer all participants daily tips on how to adopt a more sustainable lifestyle, tools to measure their impact on the environment and various educational courses on environmental protection.

Elisa, as Advocate/Champion of the United Nations Sustainable Development Goals Campaign (UN SDG Action Campaign) will be the Artistic Director of HEROES FESTIVAL 2022, the third edition of the Festival to be held from 28 May to 31 May in Verona, which this year will be totally dedicated to spreading a new responsibility in the fight against climate change. On 28, 30 and 31 May, the artist will be the protagonist of three major show-events during which he will invite friends and colleagues with whom he shares the need to act urgently to protect the planet to the stage.

Her music-related commitment to the environment will continue alongside MIH, Legambiente and AWorld throughout the new "Back to the Future Live Tour", which, starting on 28 June, will touch every region of Italy.

During Elisa's tour, the first applications of the Protocol for Sustainable Events, developed by RP Legal & Tax, Triadi (a spin-off of the Milan Polytechnic) and Music Innovation Hub, will be promoted. The Protocol will be presented for the first time at the opening of Heroes Festival on 28 May.

Read the full press release in Italian here.