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Webinar Recap: Green Success Stories

Green Success Stories - Scaling Tree-Planting Impact & Funding Opportunities

On March 13, 2025, experts, founders, and organizations from across Europe came together for the webinar "Green Success Stories: How to Scale Tree-Planting Impact & Leverage Funding Opportunities." The session provided valuable insights into the challenges and opportunities of large-scale reforestation, offering practical strategies for long-term success.

Panellists:

  • Marika Luati, Europe Forest Manager at One Tree Planted

  • Mihai Enescu, Forestry Engineer at Plantam Fapte Bune

  • André Gumuchdjian, Chairman at My Forest Armenia

  • Sven Kallen, CEO and Founder of Life Terra Foundation

Find the list of Q&A unanswered during the webinar here.

The State of Reforestation in Europe

Reforestation has emerged as a key tool in the fight against climate change, biodiversity loss, and ecosystem degradation. While commitments from governments, corporations, and NGOs are increasing, many projects struggle to scale due to issues such as bureaucratic barriers, land availability, and long-term sustainability.

Our panelists shared key data on the progress of tree-planting initiatives across Europe, as well as the hurdles that continue to slow down expansion efforts. One major takeaway? Access to funding is not the main issue; navigating complex funding processes and ensuring sustained impact are the true challenges.

Key Topics explored in the Webinar

  • Scaling Strategies: Community engagement, technology use, and adaptive land management are key to successful large-scale reforestation.

  • Funding Insights: Aligning projects with corporate ESG strategies, leveraging blended finance models, and utilizing carbon credits can help secure sustainable funding.

  • Overcoming Barriers: Strong partnerships, digital administrative solutions, and improved post-planting monitoring are essential for addressing common implementation challenges.

Looking Ahead

Scaling up reforestation requires and demands strong collaboration, strategic partnerships, and innovative financial models. By applying lessons from successful projects, utilizing available resources effectively, and integrating technology and policy support, tree-planting initiatives can evolve from small-scale efforts into transformative environmental solutions. The path forward is clear: coordinated action today will shape the greener landscapes of tomorrow.

To stay involved in reforestation efforts, explore partnership opportunities, or access funding resources, reach out to us at contact@lifeterra.eu